Be Your Way

The director of marketing at McDonald’s says the company is “always looking to bring fun and happiness to families.” Their idea of fun apparently involves scaring the hell out of young children. McDonald’s unveiled a new terrifying mascot.

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What a great idea: a Happy Meal box cartoon that looks eerily similar to Gary Busey. Is it so much to ask that my kid not have nightmares after I feed him a high calorie, high fat dinner because I am too lazy to cook? I suppose it’s not as bad as the creepy plastic Burger King guy who hid in bedrooms. I am glad Burger King ditched him, but not loving their new slogan. The company is scrapping it’s “Have it Your Way” in favor of “Be Your Way.” Their marketing folks say : “‘Be Your Way’ is about making a connection with a person’s greater lifestyle. They can and should live how they want anytime. It’s ok to not be perfect.’” What the hell are you talking about? I come to you when I need to binge on onion rings in my minivan, not to get inspirational quotes. That is what the kitty cat poster in the dentist’s office is for.

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